Dermatology Update 2018 FALL
SESSIONS & ABSTRACTS
MONTREAL, FAIRMONT THE QUEEN ELIZABETH - NOVEMBER 15-18, 2018
How to Make a Scientific Presentation Compelling – Marketing by Clinical Intent
A compelling scientific presentation is one that has relevance to the target audience. Required information can be derived from scientific and clinical data to build an evidence-based approach for improved, sustained and validated patient care. Known as marketing by clinical intent, a platform is built by combining core technological, clinical and marketing competencies into a value proposition. Development and implementation of the strategy delivers clinical streamlining, clinical standards for technology assessment and a conceptual therapeutic marketing approach.
At the end of this presentation, the audience will have a better appreciation of why marketing by clinical intent is a strategy that can build a sustained and solid foundation to educate, modify and evolve clinical practice.