Dermatology Update 2018 FALL

SESSIONS & ABSTRACTS

MONTREAL, FAIRMONT THE QUEEN ELIZABETH - NOVEMBER 15-18, 2018

How to Make a Scientific Presentation Compelling – Marketing by Clinical Intent

A compelling scientific presentation is one that has relevance to the target audience. Required information can be derived from scientific and clinical data to build an evidence-based approach for improved, sustained and validated patient care. Known as marketing by clinical intent, a platform is built by combining core technological, clinical and marketing competencies into a value proposition. Development and implementation of the strategy delivers clinical streamlining, clinical standards for technology assessment and a conceptual therapeutic marketing approach.

LEARNING OBJECTIVES

At the end of this presentation, the audience will have a better appreciation of why marketing by clinical intent is a strategy that can build a sustained and solid foundation to educate, modify and evolve clinical practice.

PART OF THE EVENT

Missing Event Data
Dr. Anneke Andriessen

Dr. Anneke Andriessen

PhD, PA Nijmegen, NL

Dr. Thomas Eberlein

Dr. Thomas Eberlein

Dermatologist, Zurich, Switzerland